As a local business owner, it's essential to have a solid online presence to attract and retain customers. Maintaining a strong online presence is consistently posting high-quality content, such as photos and videos, on your business's social media accounts and website.
A monthly content plan can help ensure a steady stream of engaging and relevant content to share with your audience, helping you keep your business top-of-mind with potential customers and encourage them to interact with your brand.
Photos and videos are particularly effective types of content for local businesses. High-quality visuals can help showcase your products or services and provide an inside look at your company. They can also help to humanize your brand and make it more relatable to your audience.
In addition to the visual appeal, photos and videos can also help to increase engagement on your social media posts. Posts with visuals receive more likes, comments, and shares than those without. This can help you find greater reach and visibility, driving more traffic to your business at the end of the day. So if you want to your local business online effectively, it's crucial to have a monthly content plan to share engaging and relevant photos and videos regularly. This can help to strengthen your online presence and drive more traffic and sales to your business.
Everyone is posting, but not everyone is posting the good s***.
Reels aren't that new at this point, but to define them - IG reels are a feature on Instagram, allowing users to create 15-60 second, mobile-formatted posts that appear on your timeline and also get sucked into the IG Reels algorithm, which tends to have greater reach (at least at the time of this writing) than typical posts to the timeline.
They have quickly become popular for users to share creative and engaging content. They have also proven to be effective for companies interested in promotiing their products and services.
One of the main benefits of using reels for businesses is their potential for increased visibility and reach. Reels are featured prominently on Instagram's Explore page, which means that they have the potential to be seen by a wider audience than traditional posts. It's a benefit especially for smaller businesses looking to increase their reach and visibility on the platform.
In addition to the potential for increased visibility, reels can also help to increase engagement with your audience. They provide a fun and creative way for businesses to showcase their products or services and can help to humanize your brand and make it more relatable to your audience. This can lead to increased likes, comments, and shares, which can ultimately help to drive more traffic to your business.
Another advantage of reels is that they can help showcase your business's personality and culture. They provide an opportunity to show the behind-the-scenes of your business and give your audience a glimpse into what makes your business unique. This can help to build a stronger connection with your audience and foster a sense of community.
Overall, reels can be a powerful tool for businesses looking to promote their products and services on social media. They offer the potential for increased visibility and engagement and can help to showcase your business's personality and culture. If you're not already using reels as part of your social media strategy, it's worth considering them.
Are you a business owner in Staten Island, Brooklyn, or New Jersey looking to improve your online presence and attract more customers? Your search stops here. We can create high-fidelity photo and video content for you to bank on a monthly basis for use in things like reels, posts, for your website, in print, and anywhere else that you can benefit from quality imagery.
Having a strong brand presence online is paramount in today's digital age, and regularly posting engaging and relevant content is vital. Photos and videos are particularly effective types of content, as they can showcase your products or services and provide an inside look at your business.