Should your company have a monthly content plan?

As a local business owner, it's essential to have a solid online presence to attract and retain customers. Maintaining a strong online presence is consistently posting high-quality content, such as photos and videos, on your business's social media accounts and website.

A monthly content plan can help ensure a steady stream of engaging and relevant content to share with your audience, helping you keep your business top-of-mind with potential customers and encourage them to interact with your brand.

Photos and videos are particularly effective types of content for local businesses. High-quality visuals can help showcase your products or services and provide an inside look at your company. They can also help to humanize your brand and make it more relatable to your audience.

In addition to the visual appeal, photos and videos can also help to increase engagement on your social media posts. Posts with visuals receive more likes, comments, and shares than those without. This can help you find greater reach and visibility, driving more traffic to your business at the end of the day. So if you want to your local business online effectively, it's crucial to have a monthly content plan to share engaging and relevant photos and videos regularly. This can help to strengthen your online presence and drive more traffic and sales to your business.

Everyone is posting, but not everyone is posting the good s***.

The importance of Reels on IG

Reels aren't that new at this point, but to define them - IG reels are a feature on Instagram, allowing users to create 15-60 second, mobile-formatted posts that appear on your timeline and also get sucked into the IG Reels algorithm, which tends to have greater reach (at least at the time of this writing) than typical posts to the timeline.

They have quickly become popular for users to share creative and engaging content. They have also proven to be effective for companies interested in promotiing their products and services.

One of the main benefits of using reels for businesses is their potential for increased visibility and reach. Reels are featured prominently on Instagram's Explore page, which means that they have the potential to be seen by a wider audience than traditional posts. It's a benefit especially for smaller businesses looking to increase their reach and visibility on the platform.

In addition to the potential for increased visibility, reels can also help to increase engagement with your audience. They provide a fun and creative way for businesses to showcase their products or services and can help to humanize your brand and make it more relatable to your audience. This can lead to increased likes, comments, and shares, which can ultimately help to drive more traffic to your business.

Another advantage of reels is that they can help showcase your business's personality and culture. They provide an opportunity to show the behind-the-scenes of your business and give your audience a glimpse into what makes your business unique. This can help to build a stronger connection with your audience and foster a sense of community.

Overall, reels can be a powerful tool for businesses looking to promote their products and services on social media. They offer the potential for increased visibility and engagement and can help to showcase your business's personality and culture. If you're not already using reels as part of your social media strategy, it's worth considering them.

Tailor yourself a monthly, affordable content plan with content creators in NYC.

Are you a business owner in Staten Island, Brooklyn, or New Jersey looking to improve your online presence and attract more customers? Your search stops here. We can create high-fidelity photo and video content for you to bank on a monthly basis for use in things like reels, posts, for your website, in print, and anywhere else that you can benefit from quality imagery.

Having a strong brand presence online is paramount in today's digital age, and regularly posting engaging and relevant content is vital. Photos and videos are particularly effective types of content, as they can showcase your products or services and provide an inside look at your business.

Subscribe to our posts

We're not annoying and we don't spam with marketing stuff. It's just for new posts!
Subscription Form

Other posts you might like

Product shots for Kills Boro Brewery
A few product shots on classic white for Kills Boro's new beer "I Got Answers," a collaboration beer with their friends at Other Half Brewery in New York City. -- It was a nice change of pace from doing the more environmental stuff that we normally do for them,, and thought we would share! If [&hell...
Read More
Happy Halloween from Tomde Studio
Happy Halloween! So happy to have had a great year this year with you all, our clients, friends, shooters, network of creatives, and everyone else who had a part in our great success this year (and hopefully our future success)....
Read More
Vehicle wrap design: what it looks like and what you get
Interested in getting a commercial vehicle wrapped with graphics that you already have? Whether you already have your assets organized, have a big mess of assets, or need us to help you come up with assets for a brand new brand, we can help....
Read More
Sensory hallway wrap design for PS 50 in Staten Island --- aquatic theme
It's always nice to be able to do something for the kids; this is one of those things that allows you to flex creative freedom (kids have the best taste in art) and feel like you're doing something positive in the world all at once. Here are some images of the project we just recently […]...
Read More
Having your own designer vs. using the in-house shop designer; Why every business should have their own designer in between b2b shop interactions
We work with clients of all different forms all the time. Many of them come from this channel specifically, so i wanted to take some time to talk about why I think it's essential to have your own designer and not be using the designer that is hired at your shop. To be clear, what […]...
Read More
Should your company have a monthly content plan?
As a local business owner, it's essential to have a solid online presence to attract and retain customers. Maintaining a strong online presence is consistently posting high-quality content, such as photos and videos, on your business's social media accounts and website. A monthly content plan can he...
Read More
When is it time to start scaling your business?
There's a mysterious middle-part between being a freelancer and being a legitimate creative agency. That is what I intend to figure out in the year of 2023. TomdeStudio and it's sub-companies are going to experience a major metamorphosis, and we invite you to follow along as we open the process up t...
Read More
Align tool is not aligning to center in premiere pro
I just had this problem and was not able to find the answer anywhere online before figuring it out myself, so here ya go. Premiere pro is not aligning to center properly, making centered graphic elements (like my text here) look like the pic below when hitting the align tools to bring it to "center"...
Read More
When is it time to hire people? From freelancer to bogged-down-lancer and how to get out of the hole
Someone once told me, "you need great partners in every business," but it's hard to let other people start working on things for your client when you started out as a freelancer and love doing all the things you do (and are a bit of a control freak). But it's something I am starting to […]...
Read More
In The Stu: Ep. 2: How does a baby change the workflow?
How does having a baby enter the workflow? We're about to find out. My son is going to be born this week and I'm going to be journaling as it pertains to the business, edits that have to be made, hires, delegating, sleep schedule, and whatever else may come. Update: It's been a couple of […]...
Read More
crossmenu