Product shots for Kills Boro Brewery

A few product shots on classic white for Kills Boro's new beer "I Got Answers," a collaboration beer with their friends at Other Half Brewery in New York City. -- It was a nice change of pace from doing the more environmental stuff that we normally do for them,, and thought we would share!

If you want to see more product photography posts in the future, let us know, and we would be happy to share that with you all.

We're working on getting a little bit better about blogging and otherwise posting OUR OWN content, too!!

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Happy Halloween from Tomde Studio

Happy Halloween! So happy to have had a great year this year with you all, our clients, friends, shooters, network of creatives, and everyone else who had a part in our great success this year (and hopefully our future success).

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Vehicle wrap design: what it looks like and what you get

If you're starting to look for someone to design a commercial wrap for your business vehicles, you may be wondering what the whole process looks like and what you'll end up with.

Here you can see an example of what one of our clients sees submitted for approval before we print it, schedule the job, and eventually wrap your commercial vehicle with printed graphics.

Interested in getting a commercial vehicle wrapped with graphics that you already have? Whether you already have your assets organized, have a big mess of assets, or need us to help you come up with assets for a brand new brand, we can help.

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Sensory hallway wrap design for PS 50 in Staten Island --- aquatic theme

It's always nice to be able to do something for the kids; this is one of those things that allows you to flex creative freedom (kids have the best taste in art) and feel like you're doing something positive in the world all at once.

Here are some images of the project we just recently completed at PS 50 in Staten Island. It's a sensory hallway with various games and art pieces fully covering every inch of a long hallway in the school. All art was done using an aquatic / underwater theme.

Thanks, as always for checking out our work. We love being able to provide our local Staten Island community (and beyond) with our artwork, and we're able to do it because of you!

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Having your own designer vs. using the in-house shop designer; Why every business should have their own designer in between b2b shop interactions

We work with clients of all different forms all the time. Many of them come from this channel specifically, so i wanted to take some time to talk about why I think it's essential to have your own designer and not be using the designer that is hired at your shop.

To be clear, what I mean by a shop designer is the graphic designer employed by the shop you're doing business with. This could be a print shop, an embroidery shop, a vinyl and wrapping shop, etc. It could extend so far as to include design services offered by platforms like Printful, VistaPrint, etc.

Your designer is on your site, not theirs.

Your business likely isn't one well-versed in the world of printing and design. most aren't. That's why freelance designers and graphic design agencies exist. What most people don't fully understand is the difference between these and the designer your local print shop might have working there.

The designer at your shop is on their staff. That is someone who likely wears multiple hats, is always going to be on their side, and will likely make recommendations to you based on what is most profitable or easiest to execute for the business they work for. There's nothing wrong with having loyalty to an employer and I'm not blaming them for being this way and acting in this fashion when dealing with clients of their shop, but when i am getting something manufactured or otherwise fabricated by my local printshop, this is not what i am looking for in my designer.

Put your graphic designer in the middle of dealing with the shops

Whether they are going to be formatting your logo for print, helping you edit your document, or fully creating a new file for you, it;s generally better for you to do that with your own designer and then inject them into the situation so that they can make sure things are being done to your standards, not your shop's.

The skill gap

Graphic designers hired by local print shops are often not graphic designers at all. They are someone who was looking for an entry-level, decently paying job and found that through their searches. When you deal with a graphic design firm or freelancer, that person or brand's entire identity and success is based on the quality of their designs and client interactions. When you are in the design phase of your project, prior to print, 10 times out of 10 you are going to have a better outcome dealing first with your designer to then have them deal with the print shop, get them over the files they need, etc.

Your shop designer's specialty is taking those creative files and getting them formatted to their job. If you're doing a sign, for example, they can take your design, make sure it is to scale, and best format it for the printer they are using and the medium by which they'll be fabricating and installing the signage you're having made.

You shouldn't, for example, ask the sign shop to come up with branding if you are starting out.

Sorry if I am rambling a bit here. Just trying to get all the ideas out.

It doesn't cost you anything to use your own designer

Here's where it gets crazy. It literally costs you nothing or less than nothing to use your own designer.

Every shop that you'll ever deal with (if they know what they're doing) is going to charge you a design fee for using their design services instead of sending them a finished file. By having your files ready to go to simply be handed off, yu're not paying that. You're saving money by using your own designer and having a better experience; it's a gross AND net-positive for you and your business in dealing with b2b shops.

As an example, say your sign shop is going to charge you $1200 for the design portion of getting your signage created. You can often find a good graphic designer locally who is talented and will charge you somewhere between 40-100 an hour. If the sign design takes them 1-2 hours, you're looking at 80-200 bucks. It's that simple and the time they're spending is much more transparent.

Then from there, you forward the shop info and have your designer get in touch and get them what they need. It's a more professional workflow and costs you less. It's crazy that anyone does things the other way. It's pure laziness that would have someone settle for an in-house designer at a print shop instead of having their own designer. That's like having a court-appointed lawyer instead of your own. You can draw all the same similarities.

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Should your company have a monthly content plan?

As a local business owner, it's essential to have a solid online presence to attract and retain customers. Maintaining a strong online presence is consistently posting high-quality content, such as photos and videos, on your business's social media accounts and website.

A monthly content plan can help ensure a steady stream of engaging and relevant content to share with your audience, helping you keep your business top-of-mind with potential customers and encourage them to interact with your brand.

Photos and videos are particularly effective types of content for local businesses. High-quality visuals can help showcase your products or services and provide an inside look at your company. They can also help to humanize your brand and make it more relatable to your audience.

In addition to the visual appeal, photos and videos can also help to increase engagement on your social media posts. Posts with visuals receive more likes, comments, and shares than those without. This can help you find greater reach and visibility, driving more traffic to your business at the end of the day. So if you want to your local business online effectively, it's crucial to have a monthly content plan to share engaging and relevant photos and videos regularly. This can help to strengthen your online presence and drive more traffic and sales to your business.

Everyone is posting, but not everyone is posting the good s***.

The importance of Reels on IG

Reels aren't that new at this point, but to define them - IG reels are a feature on Instagram, allowing users to create 15-60 second, mobile-formatted posts that appear on your timeline and also get sucked into the IG Reels algorithm, which tends to have greater reach (at least at the time of this writing) than typical posts to the timeline.

They have quickly become popular for users to share creative and engaging content. They have also proven to be effective for companies interested in promotiing their products and services.

One of the main benefits of using reels for businesses is their potential for increased visibility and reach. Reels are featured prominently on Instagram's Explore page, which means that they have the potential to be seen by a wider audience than traditional posts. It's a benefit especially for smaller businesses looking to increase their reach and visibility on the platform.

In addition to the potential for increased visibility, reels can also help to increase engagement with your audience. They provide a fun and creative way for businesses to showcase their products or services and can help to humanize your brand and make it more relatable to your audience. This can lead to increased likes, comments, and shares, which can ultimately help to drive more traffic to your business.

Another advantage of reels is that they can help showcase your business's personality and culture. They provide an opportunity to show the behind-the-scenes of your business and give your audience a glimpse into what makes your business unique. This can help to build a stronger connection with your audience and foster a sense of community.

Overall, reels can be a powerful tool for businesses looking to promote their products and services on social media. They offer the potential for increased visibility and engagement and can help to showcase your business's personality and culture. If you're not already using reels as part of your social media strategy, it's worth considering them.

Tailor yourself a monthly, affordable content plan with content creators in NYC.

Are you a business owner in Staten Island, Brooklyn, or New Jersey looking to improve your online presence and attract more customers? Your search stops here. We can create high-fidelity photo and video content for you to bank on a monthly basis for use in things like reels, posts, for your website, in print, and anywhere else that you can benefit from quality imagery.

Having a strong brand presence online is paramount in today's digital age, and regularly posting engaging and relevant content is vital. Photos and videos are particularly effective types of content, as they can showcase your products or services and provide an inside look at your business.

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When is it time to start scaling your business?

There's a mysterious middle-part between being a freelancer and being a legitimate creative agency. That is what I intend to figure out in the year of 2023. TomdeStudio and it's sub-companies are going to experience a major metamorphosis, and we invite you to follow along as we open the process up to our readers.

We intend to extend our teams for Graphic Design, Web Development, Web Design, Printing, and many more. If you know anyone who may be a good fit, please feel free to have them reach out to us, as we will be looking for many talented and learning people to work with us on a freelance basis. We believe that is is possible for everyone to succeed, and hope to see you at the end of 2023 a new Tomde Studio!

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Align tool is not aligning to center in premiere pro

I just had this problem and was not able to find the answer anywhere online before figuring it out myself, so here ya go.

Premiere pro is not aligning to center properly, making centered graphic elements (like my text here) look like the pic below when hitting the align tools to bring it to "center" horizontally and vertically.

All I did was start using the position settings under "FX Motion" instead of the align tools, and it cleared this weird bug.

Maybe this was a weird bug in Premiere. It certainly is not uncommon to have something weird happen to you when using this program, but I figured if I had this issue, I might be able to help someone out who has a similar one.

If you want more tutorial-style content like this, let me know! Thinking of doing more of it to help out the community where I can as I'm doing a lot of learning at the moment myself.

Thanks for reading,

Tom.

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When is it time to hire people? From freelancer to bogged-down-lancer and how to get out of the hole

Someone once told me, "you need great partners in every business," but it's hard to let other people start working on things for your client when you started out as a freelancer and love doing all the things you do (and are a bit of a control freak).

But it's something I am starting to feel is necessary as time goes on. I have a kid now, and that's a real wake up call. It is something that showed me I need to be able to source more of my work to a good team of reliable creatives. It's not just to free up your time. That's great, but what happens if you get injured or otherwise can't get out there to shoot or can't spend the same time on the computer? Everything stops? No.

When is it time to start expanding the team? It's a hard thing to figure out. When are you comfortable enough to take a step back financially in order to take a way bigger leap forward, being able to take more work than ever before when you have a great team behind you? That's something you have to answer on your own based on a ton of different variables. That's what makes it such a tough nut to crack.

Who do you know?

Everyone says it now: "it's impossible to find good people." I don't think that's really the case. I know a ton of good people. What is really stopping me from taking the leap? Financial security getting less secure while I start paying more people for the work I can't handle, that's what. That's why I'm here in the process of journaling through my blog and figuring it out.

Chances are if you're in the creative scene in your city, a few people come to mind that can help you. They definitely do for me.

I'm making a commitment here and now to start sourcing more work for good people and letting myself and my clients and reap the long-term benefits of a team of me with incredible bandwidth.

Guess this is another one of those blogs I'll have to check back in later to solve for you with the way it worked out for me. But know that you're not alone if you are feeling the same way - overwhelmed...

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In The Stu: Ep. 2: How does a baby change the workflow?

How does having a baby enter the workflow? We're about to find out. My son is going to be born this week and I'm going to be journaling as it pertains to the business, edits that have to be made, hires, delegating, sleep schedule, and whatever else may come.

Update: It's been a couple of weeks now, and I gotta say, doing this without a partner would be a real challenge. Shout out to my wife for holding down the fort while im out shooting, doing my editing work, graphic design, web design, or whatever else it might be.

It's alot, and the first few months are hectic with a baby. It's alot of adjustment. The good thing, though, is that it's generally been good adjustments. Less wasted time and using the time I do have to really focus on what is the best use of that time. Gone are the days of that all-over-the-place type of schedule working out. But i feel this is what people need to really bring them to the next level, show them they need more than just themselves, and really bring their career to the next level.

I'm excited for what's to come, and will be trying to blog about it it and get this blog active throughout the process.

Tom.

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