Branding
Branding from the ground up.
Have a brand that isn’t reaching its potential, or one that still lives only in your head? Branding puts visuals to your idea.
- Who it’s for
- New brands and businesses whose look isn’t living up to the work
- What you get
- Logo suite, color palette, typography, patterns, mockups, brand guidelines and every file format
- Pricing
- Custom quote after a short call. You see the price before any work starts.
Branding design
Give your brand a face and a personality.
A branding package is the best way to hit the ground running. With proper guidelines and assets, you show up the same way on every platform, and every designer, printer and developer you hire after us starts from the same page.
Branding covers your logo, your templates for different posts, your print applications and anything else you want to turn into a company asset.
It’s usually the first step someone takes once they believe in an idea enough to put a face on it. For new brands, it sets the tone for the rest of their creative and marketing life.
What’s included
What’s in a branding package.
Your logo used in different ways, renderings, palettes, mockups, patterns and more. Everything you need to hand to a graphic designer, web designer or content creator.
Logo suite
Your primary logo plus the alternates you’ll actually use: stacked, horizontal, icon-only, one-color and reversed.
Color palette
Exact color values for print (CMYK, Pantone) and screen (RGB, HEX), so it looks the same everywhere.
Typography
Font pairings for headlines and body copy, plus how to use them.
Patterns & graphics
Supporting elements that make posts, packaging and merch feel unmistakably yours.
Mockups
See the brand on real things (signage, apparel, cups, vehicles) before you spend money printing it.
Brand guidelines
One document that shows any designer, developer or contractor exactly how to apply your brand.
Guidelines
Brand guidelines
Guidelines turn your digital assets into a template for designers, web developers and other contractors, so you don’t have to explain how to use your brand every time.
They spell out how to use the logo, where it goes, all of your brand colors, and anything else that makes working with creatives easier.
Consulting
Brand consulting
Already have some branding in place but want it to work harder? We can review what you’ve got, make optimizations, update existing assets, or simply guide your team on best practices.
Hands-on or advisory. Whatever helps your branding be more effective.
Portfolio
Brands we’ve built.
How it works
From first call to finished.
Talk it through
What the brand is, who it’s for, where the design will live. Bring anything you have: sketches, screenshots, old files.
Sketch the direction
Everything starts with a sketch. You see rough concepts before we polish anything.
Design & refine
We take the direction you like and make it real, with revision rounds to get it right.
Final files
Every format you’ll need for web, print, social, signage and vinyl, set up the right way.
FAQ
Questions we get a lot
How much does it cost?
It depends on the scope. One logo is a different job than a full brand system. After a short call we send a clear quote, and you know exactly what’s included before anything starts.
What’s the difference between a logo and a brand?
A logo is one mark. A brand is the whole system around it: colors, type, patterns, voice and the rules for using them. A logo gets you recognized. A brand makes everything you put out look like it belongs together.
What files do I get at the end?
Everything you’ll realistically need: vector files (AI, EPS, SVG, PDF) for print and signage, PNGs and JPGs for web and social, in full color, one color, black and white, and any reversed versions. They come organized in one folder you can hand to any printer or designer.
Do I own the final design?
Yes. Once the project is paid in full, the final artwork is yours to use however you like.
Can you help after the branding is done?
That’s most of what we do. Once the brand exists we can build the website, design the packaging, shoot the content and wrap the van, all in the same style.
Bigger builds
Need a full brand and web team?
Complete brand systems, larger sites and ongoing management run through CardHouse Design, the design side of CardHouse, the agency I founded.
Get a quote
Let’s build your brand.
Tell us where the brand is today, even if that’s “just an idea,” and we’ll map out what you need.